The 10 Ten-Minute Rules

A Blueprint for Better Business

Discover The 10 Ten-Minute Rules and access bonus chapter resources to help you develop the mindset for creating winning teams in business.

TINY ACTIONS. CLEARER INTENTIONS. TEAMS WHO ACTUALLY DELIVER.

Most leadership problems aren’t solved with another strategy, they’re solved with better behaviours. The 10 Ten-Minute Rules gives you ten short, repeatable rituals you can use straight away to reduce meetings, sharpen decisions and make accountability stick.

(Short version: pick one rule, practise it for a week, and watch the workday unclog.)

The 10 Ten-Minute Rules

A Blueprint for Better Business

Discover The 10 Ten-Minute Rules and access bonus chapter resources to help you develop the mindset for creating winning teams in business.

TINY ACTIONS.

CLEARER INTENTIONS.

TEAMS WHO ACTUALLY DELIVER.

Most leadership problems aren’t solved with another strategy, they’re solved with better habits. The 10 Ten-Minute Rules gives you ten short, repeatable rituals you can use straight away to reduce meetings, sharpen decisions and make accountability stick.

(Short version: pick one rule, practise it for a week, and watch the workday unclog.)

Behind The 10 Ten-Minute Rules lies more than a book, it’s a philosophy. A set of timeless, actionable principles that have been shaped, tested, and proven over 30 years of board-level leadership, team development, and human performance.

Kevin Mark-Watts developed the Ten-Minute Rules as a practical framework for business leaders who want to drive change without chaos. Each rule is designed to create immediate impact, small, structured shifts that build momentum, improve communication, and align people behind a shared purpose.

Whether you’re running a growing SME, leading a department, or mentoring your team, these rules help you build a workplace culture where efficiency, trust, and accountability thrive.

Behind The 10 Ten-Minute Rules lies more than a book, it’s a philosophy. A set of timeless, actionable principles that have been shaped, tested, and proven over 30 years of board-level leadership, team development, and human performance.

Kevin Mark-Watts developed the Ten-Minute Rules as a practical framework for business leaders who want to drive change without chaos. Each rule is designed to create immediate impact, small, structured shifts that build momentum, improve communication, and align people behind a shared purpose.

Whether you’re running a growing SME, leading a department, or mentoring your team, these rules help you build a workplace culture where efficiency, trust, and accountability thrive.

Beyond The Book

The 10 Ten-Minute Rules go far beyond what’s written on the page. They’re now being implemented by teams across the UK through Kevin’s mentoring, workshops, and leadership programmes, all built around one central belief:

“Better business starts with better conversations.”

Through his consultancy and non-executive roles, Kevin helps organisations embed these principles into their everyday rhythm, from the boardroom to the frontline. His approach isn’t theoretical; it’s grounded in decades of lived experience across retail, sport, and entrepreneurship.

He works with leaders to translate the rules into practical daily actions: how to organise teams, build effective communication channels, manage performance, and create environments where people take ownership of both results and relationships.

Why These Rules Work

1

Because we use self analysis tools from the world of sport and the highest performing teams.

2

We're adopting self reflection tools to drive better actions and outcomes.

3

Because we focus on what actually drives human behaviour in the workplace, we deliver lasting results.

The 10 Ten-Minute Rules combine the science of performance with the art of leadership. They help you bridge the gap between data and emotion, structure and culture, process and people.

These are not abstract theories, they’re lessons learned on the ground, distilled into ten principles you can apply immediately.

Why These Rules Work

1

Because we use self analysis tools from the world of sport and the highest performing teams.

2

We're adopting self reflection tools to drive better actions and outcomes.

3

Because we focus on what actually drives human behaviour in the workplace, we deliver lasting results.

The 10 Ten-Minute Rules combine the science of performance with the art of leadership. They help you bridge the gap between data and emotion, structure and culture, process and people.

These are not abstract theories, they’re lessons learned on the ground, distilled into ten principles you can apply immediately.

Work With Kevin

Kevin’s work extends beyond writing and speaking. He partners with business owners, senior leaders, and management teams to help them embed The 10 Ten-Minute Rules into their organisations.

Through tailored mentoring, leadership development programmes, and his Ten Business Principles workshops, Kevin helps leaders:

  • Build cohesive, self-motivated teams

  • Improve communication and decision-making

  • Strengthen culture and employee engagement

  • Lead with clarity, empathy, and purpose

If you’re ready to turn leadership theory into practical, lasting change, Kevin can help.

Copyright 2025 | The 10 Ten-Minute Rules™